Our AI-driven solution automatically monitors all relevant metrics and dimensions of your campaigns and alerts stakeholders as soon as any unusual activity occurs. Make informed decisions based on all the relevant data from the customer’s journey with your brand. AI then predicts the customer’s likelihood to convert or churn, as well as their expected next order value.

Capture behavioral and transactional data across your website and mobile apps with advanced data capture tools, which will be unified in Mapp’s CDP and enriched with your first-, second-, and third-party data. You’ll have access to a 360-degree profile of individual customers so you can know their interests, preferences, online and offline behavior – and use that data to plan and execute personalized marketing efforts.

Mapp recommends the best products and discounts based on historical and real-time data, including behavior, segmentation, data modeling, and predictions supported by AI. Display website content based on previous purchase history, as well as viewed products across multiple visits and interactions. Easily create engaging and interactive content by using drag-and-drop CMS blocks and customizable design templates.

Create segmented audiences with Mapp’s robust analytics and go beyond generic filtering criteria by using web behavior, app usage, and other granular consumer behaviors and attributes. Create campaigns with multiple branches and A/B versions to target your known customers in a fraction of the time with our drag-and-drop editor. Personalize your customer’s experience by engaging them with relevant pop-ups, overlays, product recommendations, etc...

Mapp’s Open Marketing Platform allows you to create custom integrations with a simple API call and include external systems in automation workflows to trigger a variety of marketing events. Mapp Marketing Cloud can integrate with virtually any other solution to realize use cases that go beyond native functionality. Data Feeds bring you reliable, accurate, and fast data imports.