--- title: Mapp Cloud - Insight-Led Customer Experience --- [![](https://mapp.com/wp-content/uploads/2023/02/mapp-logo.svg)](https://mapp.com/?) [GET IN TOUCH](https://mapp.com/demo-request/) # A Demo Built around you Mapp's insight-led approach is specifically aimed at marketers across consumer-facing industries. Mapp Cloud combines first-party data with artificial intelligence to generate actionable insights that let you connect with consumers along their journey with your brand. With our solution, marketers can benefit from: - Powerful Analytics and AI engine - Unified Customer Data - Hyper-personalized messaging - Cross-channel customer engagement - Extensive tech integrations list ![](https://stuff.mapp.com/hs-fs/hubfs/arrowDownWhite.png?width=250&name=arrowDownWhite.png) # Request a demo Submit your details and we'll be in touch. # Trusted by more than 10,000 marketers globally ![](https://stuff.mapp.com/hubfs/Qantas%20Grey-1.png) ![](https://stuff.mapp.com/hubfs/pets%20pyjamas%20grey.png) ![](https://stuff.mapp.com/hubfs/Riverford%20Grey.png) ![](https://stuff.mapp.com/hubfs/Pepsico%20Grey.png) ![](https://stuff.mapp.com/hubfs/Customer%20Logos/customerlogo_ellas.png) ![](https://stuff.mapp.com/hubfs/lloyds-banking%20grey.png) ## Key Benefits AI CDP Personalization Marketing Automation Integrations ![](https://stuff.mapp.com/hubfs/Mapp-AI-Audience-Management-EN-new%20(1).png) ### Powerful Analytics & AI Engine Our AI-driven solution automatically monitors all relevant metrics and dimensions of your campaigns and alerts stakeholders as soon as any unusual activity occurs. Make informed decisions based on all the relevant data from the customer’s journey with your brand. AI then predicts the customer’s likelihood to convert or churn, as well as their expected next order value. ![](https://stuff.mapp.com/hubfs/unifiedcustomerprofile.gif) ### Unified Customer Data Collect your own first-party data in real time. Capture behavioral and transactional data across your website and mobile apps with advanced data capture tools. All your data will be unified in Mapp’s customer data platform (CDP) and enriched with your first-, second-, and third-party data. With a converged data hub, you’ll have access to a 360-degree profile of individual customers. Know your customers – their interests, preferences, online and offline behavior – and use that data to plan and execute personalized marketing efforts. ![](https://stuff.mapp.com/hubfs/personalization%20(1).gif) ### Hyper-personalized Messaging Mapp recommends the best products and discounts based on historical and real-time data, including behavior, segmentation, data modeling, and predictions supported by AI. On your website, display content based on previous purchase history, as well as viewed products across multiple visits and interactions. Easily create engaging and interactive content without the clutter of traditional editors. Mapp offers drag-and-drop CMS blocks and customizable design templates to streamline content creation. ![](https://stuff.mapp.com/hubfs/cross%20(1).gif) ### Cross-channel Customer Engagement Create segmented audiences with very targeted data points generated by Mapp’s robust analytics. Go beyond generic filtering criteria and use web behavior, app usage, and other granular consumer behaviors and attributes. Create campaigns, with multiple branches and A/B versions, to target your known customers in a fraction of the time with our drag-and-drop editor. Personalize your customer’s experience, whether they’re a first-time visitor or return customer, by engaging them with relevant pop ups, overlays, product recommendations etc... ![](https://stuff.mapp.com/hubfs/integrations%20(1).gif) ### Integrations Mapp’s Open Marketing Platform allows you to create custom integrations with a simple API call and include external systems in automation workflows to trigger a variety of marketing events. Mapp Cloud can integrate with virtually any other solution to realize use cases that go beyond native functionality. Data Feeds bring you reliable, accurate, and fast data imports. Create a new feed to power recurring, completely automated user data imports, from transactional data to location data (and many other data types). # Key Capabilities Mapp delivers enterprise level customer engagement underpinned by rich analytics and actionable insights. Explore the key features of Mapp Cloud. ![](https://stuff.mapp.com/hubfs/data-pillar-hero-v3-image.png) ![](https://stuff.mapp.com/hubfs/icon-challenge-1.svg) ## Rely on first party DATA that is privacy compliant  Mapp Cloud makes your data understandable, accessible, and actionable by unifying all your incoming data into a single, comprehensive customer view. ![](https://stuff.mapp.com/hubfs/hero_intelligence-image%20(3).png) ![](https://stuff.mapp.com/hubfs/gut_feeling.svg) ## Know your customers better With Mapp’s powerful analytics capabilities, you can dig deeper into your data than ever before to provide the most accurate prediction of what your customers are going to do next. While complying with GDPR & Data Privacy regulations, of course. ![](https://stuff.mapp.com/hubfs/main-headline-image%20(4).png) ![](https://stuff.mapp.com/hubfs/challenge-icon-2.svg) ## Boost Customer Engagement Mapp Cloud helps you enhance customer engagement through a rich cross-channel marketing platform, empowering you to be where your consumer is. ![](https://stuff.mapp.com/hubfs/main-headline-image-1.png) ![](https://stuff.mapp.com/hubfs/webinar%20icon.png) ## Send unique messages Mapp Cloud helps you create personalized communications based on who your customers are and what they want, making sure that every touchpoint brings them one step closer to action.   ![](https://stuff.mapp.com/hubfs/integrations-hero-image%20(1).svg) ![](https://stuff.mapp.com/hubfs/challenge-icon-1.svg) ## Ready to fit yourecosystem In a world where real-time data is key, marketers need to rely on solutions that connect the dots to activate powerful automation and personalize the entire customer journey. [See Our Capabilities in action](https://stuff.mapp.com/request-demo-mapp-marketing-cloud#mappLogoImage) # Customer success stories [![](https://stuff.mapp.com/hubfs/Cruesli-01-1.jpeg) ![](https://stuff.mapp.com/hubfs/Pepsico.png) Quaker Oats embarked on a year-long interactive, cross-media campaign to gather and activate first-party data in partnership with Mapp. READ THE CASE STUDY](https://mapp.com/resource/case-studies/mapp-helps-pepsico-use-1st-party-data-to-drive-maximum-social-engagement/) [![](https://stuff.mapp.com/hubfs/Ellas%20Kitchen%20Image%20V2.png) ![](https://stuff.mapp.com/hubfs/EK-Logo-Colour.png) Ella’s Kitchen collaborated to establish the foundation of their eCRM strategy, focusing on enhancing customer engagement. READ THE CASE STUDY](https://mapp.com/resource/case-studies/ellas-kitchen-boosts-personalized-content-strategy/) [![](https://stuff.mapp.com/hubfs/3%20Business%20Image.png) ![](https://stuff.mapp.com/hubfs/3-Business-removebg-preview.png) Three Business shows high engagement and click-through rates (CTR) on all channels. Plus, significant YoY growth in pre-order revenue. READ THE CASE STUDY](https://mapp.com/resource/case-studies/three-business/) [![](https://stuff.mapp.com/hubfs/Riverford-pic.jpeg) ![](https://stuff.mapp.com/hubfs/Riverford_logo-removebg-preview.png) See how Riverford Organic Farmers produce unprecedented growth using Mapp Cloud. READ THE CASE STUDY](https://mapp.com/resource/case-studies/riverford-organic-farmers-produce-unprecendented-growth-using-mapp-cloud/) ![](https://stuff.mapp.com/hubfs/ArtFiles/arrowUpBlack.png) # Successful results in a nutshell #### +430,000 unique customers converted in 3 months ![](https://stuff.mapp.com/hubfs/ArtFiles/Graph%20(3).svg) Rob Wood Head of Online, The Entertainer ![](https://stuff.mapp.com/hubfs/The-Entertainer-Logo-png-hd-2.png) #### 27.5% uplift in iPhone launch upgrade sales ![](https://stuff.mapp.com/hubfs/ArtFiles/Graph%20(4).svg) Henrietta Hickling Head of Business Marketing, Three UK ![](https://stuff.mapp.com/hubfs/3-Business-removebg-preview.png) #### +80% Increase in eCRM Performance ![](https://stuff.mapp.com/hubfs/ArtFiles/Graph%20(1).svg) Suzana Bulearca CMO, PBSL Group ![](https://stuff.mapp.com/hubfs/pbsl%20group%20logo.jpg) #### +300% increase in sales ![](https://stuff.mapp.com/hubfs/ArtFiles/Graph%20(2).svg) Peter JØRGENSEN Deputy Director, Varelotteriet ![](https://stuff.mapp.com/hubfs/vl-logo2-371.png) #### +430,000 unique customers converted in 3 months ![](https://stuff.mapp.com/hubfs/ArtFiles/Graph%20(3).svg) Rob Wood Head of Online, The Entertainer ![](https://stuff.mapp.com/hubfs/The-Entertainer-Logo-png-hd-2.png) #### 27.5% uplift in iPhone launch upgrade sales ![](https://stuff.mapp.com/hubfs/ArtFiles/Graph%20(4).svg) Henrietta Hickling Head of Business Marketing, Three UK ![](https://stuff.mapp.com/hubfs/3-Business-removebg-preview.png) #### +80% Increase in eCRM Performance ![](https://stuff.mapp.com/hubfs/ArtFiles/Graph%20(1).svg) Suzana Bulearca CMO, PBSL Group ![](https://stuff.mapp.com/hubfs/pbsl%20group%20logo.jpg) #### +300% increase in sales ![](https://stuff.mapp.com/hubfs/ArtFiles/Graph%20(2).svg) Peter JØRGENSEN Deputy Director, Varelotteriet ![](https://stuff.mapp.com/hubfs/vl-logo2-371.png) ![](https://mapp.com/wp-content/uploads/2022/05/mapp-logo-round-footer.svg) ###### Platform - **[Product Overview](https://mapp.com/product-overview/)** - [Unified Customer Data](https://mapp.com/unified-data/) - [Customer Intelligence & AI](https://mapp.com/customer-intelligence-and-ai/) - [Cross-channel Engagement](https://mapp.com/cross-channel-engagement/) - [Personalization](https://mapp.com/personalization/) - [Integrations](https://mapp.com/integrations/) ###### Solutions - **Solutions for:** - [Common Challenges](https://mapp.com/challenges/) - [Industries](https://mapp.com/industries/) - [Email for Agencies](https://mapp.com/email-for-agencies/) - **[Services Overview](https://mapp.com/professional-services/)** - [Campaign Management](https://mapp.com/professional-services/campaign-management/) - [Deliverability Services](https://mapp.com/professional-services/deliverability-services/) - [Lead Generation](https://mapp.com/professional-services/lead-generation/) - [Strategic Data Consulting](https://mapp.com/professional-services/strategic-data-consulting/) - [Strategic Services](https://mapp.com/professional-services/strategic-services/) - [Client Technical Services](https://mapp.com/professional-services/client-technical-services/) ###### Channels - **[Channel Overview](https://mapp.com/channel-overview/)** - [Email Marketing](https://mapp.com/email-marketing/) - [Mobile Marketing](https://mapp.com/mobile-marketing/) - [Web Marketing](https://mapp.com/web-marketing/) - [Retargeting](https://mapp.com/retargeting/) - [Direct Mail Marketing](https://mapp.com/direct-mail-marketing/) ###### Customers - **[Our Customers](https://mapp.com/customers/)** - [Retail & eCommerce](https://mapp.com/customers/#retail-ecommerce) - [Finance & Insurance](https://mapp.com/customers/#finance-insurance) - [Media & Publishing](https://mapp.com/customers/#media-publishing) - [Other Industries](https://mapp.com/customers/#other) - [Success Stories](https://mapp.com/resources/case-studies/) ###### Partners - **[Partner Program](https://mapp.com/partners/)** - [Business and Certified Partners](https://mapp.com/partners/consulting-partners/) - [Technology Partners](https://mapp.com/partners/technology-partners/) - [Become a Partner](https://mapp.com/partners/become-a-partner/) ###### Resources - [Blog](https://mapp.com/blog/) - [Resources](https://mapp.com/resources/) - [Product Updates](https://mapp.com/product-updates/) - [Online Training](https://mapp.com/training/free-online-training/) ###### About us - [Why Mapp](https://mapp.com/why-mapp/) - [Leadership](https://mapp.com/leadership/) - [Careers](https://mapp.com/careers/) - [Press](https://mapp.com/news-press/) - [Events](https://mapp.com/events/) - [Contact Us](https://mapp.com/contact-us/) - [Support](https://mapp.com/technical-support/) - [Mapp's Privacy Principles](https://mapp.com/your-data-safe-and-secure-with-mapp-cloud/) [![Mapp Cloud Reviews](https://b.sf-syn.com/badge_img/3081244/customers-love-us-white?&variant_id=sf&r=https://mapp.com/request-demo/)](https://sourceforge.net/software/product/Mapp-Cloud/?pk_campaign=badge&pk_source=vendor) [![Mapp Cloud Reviews](https://b.sf-syn.com/badge_img/3081244/users-love-us-new-white?&variant_id=sd&r=https://mapp.com/request-demo/)](https://slashdot.org/software/p/Mapp-Cloud/?pk_campaign=badge&pk_source=vendor) [![Users love Mapp Cloud on G2](https://mapp.com/siteimg/users-love-us.svg)](https://www.g2.com/products/mapp-cloud/reviews?utm_source=rewards-badge) [![Mapp Cloud is a leader in Marketing Analytics on G2](https://mapp.com/siteimg/g2-medal.svg)](https://www.g2.com/products/mapp-cloud/reviews?utm_source=rewards-badge) [![Mapp Cloud is a leader in United Kingdom Marketing Automation on G2](https://mapp.com/siteimg/g2-high-performer.svg)](https://www.g2.com/products/mapp-cloud/reviews?utm_source=rewards-badge) [![LinkedIn](https://mapp.com/wp-content/uploads/2022/05/icon-linkedin.svg)](https://www.linkedin.com/company/mapp-digital) [![Twitter](https://mapp.com/wp-content/uploads/2022/05/icon-twitter.svg)](https://twitter.com/Mapp_Digital) [![YouTube](https://mapp.com/wp-content/uploads/2022/05/icon-youtube.svg)](https://www.youtube.com/channel/UCQNDHX9Q4rBsJ8P7Gf7M18Q) [![Facebook](https://mapp.com/wp-content/uploads/2022/05/icon-facebook.svg)](https://facebook.com/MappDigitalInternational) --- Copyright © 2024 Mapp Digital US, LLC. All Rights Reserved. [Support](https://stuff.mapp.com/tech-support/?hsLang=en) / [Privacy](https://stuff.mapp.com/privacy/?hsLang=en) / [Legal](https://stuff.mapp.com/legal/?hsLang=en) / [Acceptable Use Policy](https://stuff.mapp.com/acceptable-use-policy/?hsLang=en) / [Contracts](https://stuff.mapp.com/contracts/?hsLang=en) Copyright © Mapp 2024 - [Privacy Policy](https://mapp.com/privacy/) | [Legal](https://mapp.com/legal/) | [Acceptable Use Policy](https://mapp.com/acceptable-use-policy/)