There is so much happening in the world at the moment. So there’s no such thing as knowing too much or being too informed in order to keep up. The key is to learn as much as we can and embrace the strategy of marginal gains: implementing small, incremental improvements to our marketing tactics to see real results.
Mapp recommends a 4-step strategic journey for better performance. It’s a cyclical process of reviewing, engaging, improving, building data, and reviewing again to start and continue to improve and innovate.