Turn data into information and information into actionable insights. It’s all about understanding what the data means in order to optimize your current marketing programs and better align them with your business goals.
Our team of data experts, based in Germany and the UK, work with Mapp customers to help them get more out of their data in our systems – and their systems – to drive better marketing.
We partner with your company to create a tailored strategy. We review and analyze the data first and, once we have some insight, work together with you to define next steps.
We approach engagements as a series of sprints, delivering basic information initially, then refining it based on needs and learnings. We use anonymized, cross-customer trends, to build models for individual customers. For example, email performance dashboards showing comparatives at an industry level. Once completed, we provide ongoing reporting to ensure you and your data are always at peak performance.
Focus more on the individual user performance and the user base instead of only looking at email performance on a message level. WHY?
Targeting users based on their actual behavior will not only increase overall email performance (also on a message level) but will also enable you to stop sending emails to “dead” segments, thereby saving money.
